An Introduction to Content Management Systems

writingWhen starting a new website or blog, either personal or professional, you face many more options than there were 10 years ago. One of the more complex decisions in website management is how content will be provided. Will you do the writing, editing and publishing yourself? Will you hire a team? How do you design your website? What about a content management system (CMS)? And if a CMS is right for you, which one should you choose?

A content management system is an application that streamlines the process of getting new content to your website or blog. Typically, content management systems are best for those who are incorporating a blog on their site, but don’t have a lot of blogging experience. A content management system is beneficial to blog managers who do not have a lot of time, or manage more than one blog, regardless of how much experience they have.

A quality content management site does not just put fresh content on your blog regularly, but the system also automatically maximizes the content for good searchability (or maximum SEO). For example, a good content management system will make the post titles, keywords, URLs, and tags easily indexable by Google, to get the most traffic to your site. Dynadot is a great CMS tool, and website builder that allows you to create beautiful websites within just a few clicks. It’s very easy and better yet, free! Also, all website created through Dynadot are mobile friendly.

custom urlSince Google’s search parameters are constantly being refined by its engineers, content management systems must keep up with the Google times. One of the newest and most effective strategies of a good content management system uses what are now commonly called ‘custom URLs’ or in the WordPress world ‘pretty permalinks’. These are URLs that make sense to a reader, rather than just a bunch of numbers and symbols. An example of this is the link to a blog post about selecting running shoes that looks like ‘‘ rather than ‘‘. Readers are more likely to click on links that make sense to them, and Google now ranks custom URLs more highly in its search results, so make sure any content management system you choose incorporates this feature.

Another important dimension of SEO is redirection, which is sometimes referred to as 301 functionality. 301 redirection is used on sites to automatically redirect traffic to a newer or updated page and away from a page on your site that is no longer valid. This is important because Google’s page crawlers automatically detect dead links and links that have no redirectors and penalize the website in its search results.